Chocolate: Love at First Bite – or Sight

ChocolateA new study of people who crave chocolate shows that eating chocolate, or even just looking at a picture of it, turns on pleasure centers in the brains of cravers far more than in people who don’t crave the confection. Viewing pictures of chocolate also activates an area of the brain known to be involved in drug addiction.

The study, by Ciara McCabe and Edmund Rolls of Oxford University in England, was one of more than 14,000 presentations slated for the annual meeting of the Society for Neuroscience this week. The meeting draws more than 35,000 brain scientists and doctors each year, making it one of the world’s largest scientific gatherings.

Source: The Seattle Times, Food and Wine Section. For the full article click here.

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